Are Brochures Really Important in the Digital Age?

The short, simple answer to this question is yes, absolutely, and probably more so than you think. In this era of ubiquitous technology, it’s easy to forget the merits and benefits of paper goods. After all, everything is on the internet nowadays. You probably have several forms of social media for your business (if you don’t, you should!). You probably figure that spreading information digitally is the easiest and most effective way to do it. However, while you should absolutely take as much advantage of technology as you can, you shouldn’t discount old fashioned forms of advertisement, like brochures. Here are a few reasons why brochures are still important in business, even in the information age.

  • You Can Spread Them Quite Far

One of the biggest benefits of brochures is that you can print off a whole bunch of them and leave them in a variety of places—different offices, waiting rooms, wherever people will let you keep them—and you’ll be able to reach a lot of people that way. Advertisements like banners, posters or billboards are definitely effective, but they can’t travel the way brochures can. Of course, it’s easy for someone to get on your website, then close the tab and forget about it. But with a brochure, they’re more likely to hold onto it and remember that your business is around! Because brochures can be spread out, they’re a great way to build a big client base.

  • People Remember Paper

Recent studies have shown that people retain more information when they read it on paper than off of a screen. Because of this, it’s important to take advantage of paper forms of advertising. People are more likely to remember what they read when they read it off a brochure instead of off of your business’s website.

  • They’re Cost Effective

The vast majority of printing companies are more than willing to give you great deals on brochures, especially if you print them in bulk. The more you print off, the more people you’ll be able to reach and the cheaper it’s likely to be, so it’s a win-win situation all around. Brochures are probably more cost effective than you think, and with how effective they can be otherwise, there’s no reason not to get some printed off. Of course, the price will depend on where you go and the design, coloring, and quality you want, but overall, brochures are usually a fairly cheap way to get your name out.

  • You Get More Space

With other forms of paper advertising, like newspapers or posters, you usually only get about one page, if that, to cram in as much information as possible. However, brochures are compact, and if you design them cleverly, you can get a whole lot more information on one brochure than you might be able to put on something else. 

Need some brochures printed off? Looking for other forms of print advertisement for your business? From brochures to banners, Influence Print can take care of your printing needs, so get in touch today!

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