Get personal with variable data printing
We all want to see our name in print. With variable data printing (VDP) technologies, you are able to personalize your marketing materials. Personalized marketing materials can increase response rates by 14% or more.
How does it work?
There are no plates in the variable data printing process. We use information about your customers (age, education, hometown, gender, etc.) to print targeted materials. Also known as 1-to-1 marketing, VDP creates one personalized document per customer.
Benefits of variable data printing
Variable data printing technologies deliver:
- More qualified prospects
- Increased response rates
- Higher profits to your business
The equipment we use
Our HP Indigo digital press uses laser technology that creates a new print for each copy being printed. This makes each document unique. Whether it’s 100 or 5,000 copies, each speaks directly to your customer.