What Are The Elements of Good Booklet Design?
Professional booklet printing starts with a good booklet design. Here are some key factors to consider when designing and printing a booklet:
Think Through the Purpose of Your Booklet Design
Effective booklet design starts with a purpose. Think about the audience you’re targeting, the key points you’re making, and the images you’re trying to project. Booklets types come in many forms and serve many purposes.
- Course Workbooks
- Resource manuals
- Onboarding Packages
- Board Materials
- Trade Show Booklets
Choose The Right Fonts
There are no correct fonts to use in custom booklet printing. Booklet fonts should be attractive, elegant, easy to read, and consistent with your brand and visual goals. “Serif” typefaces like Times New Roman, Georgia, and Garamond are often used in booklet printing. They are easy to read, especially in small font sizes or long blocks of text.
Select An Eye-Catching Color Palette
Effective booklet design often uses eye-catching colors to attract attention and interest. Try to choose a color palette that’s consistent with your booklet’s goals, audience and mood. Use only the minimum number of colors needed, since too many colors can overwhelm the eyes.
Use Quality Photos
Professional booklet printing often uses high-quality photos to help illustrate points visually. Try to choose photos that are consistent with your booklet’s overall design and color palette. When using photos you do not own, make sure you have a license or permission to use them in your booklet.
Select High-Quality Informative Graphics
In addition to photos, booklet printing often uses high-quality “infographics” to illustrate points in a more visual, reader-friendly way.
Consider A Die-Cut Shape
Do you want your booklet to be a unique size or shape, or use decorative elements that require cutting or shaping? Professional booklet printers can use die-cutting to create shapes, patterns, and cutouts. This helps make your booklet design stand out and make it unique.
Choose A Layout That Flows Well
Booklet layouts should be easy to read, browse and follow. On all pages, include margins of at least ½ inch. This ensures printing won’t run too close edges of your booklet.
Properly Prepare Your Booklet Design File For Printing
Whatever booklet design software you use, we recommend exporting your booklet as a PDF. This is the most common file format used for booklet printing.
How Do I Create the Perfect Marketing Booklet?
Understand Your Target Audience
Whether marketing your:
- or Cause
Effective booklet printing requires knowing your target and key points you want to convey.
Clearly State Your Value Proposition
Use your marketing booklet as an opportunity to clarify the specific benefits and value of your products and services.
Create a Front Cover That Is Attention Grabbing
Never judge a book (or booklet) by its cover. But never undervalue how important a booklet’s cover is in attracting the attention and interest of readers.
Choose Graphics and Photos that Speak to Your Audience
High-quality graphics and photos will help you communicate with readers in a visual language they can quickly and easily understand.
Organize Key Information In Bullet Points
It’s hard to imagine an effective marketing booklet without bullet points presenting information in an organized, reader-friendly way.
Use Clear & Persuasive Headlines
Use brief, clear, strong headlines to attract attention and make your booklet easier to read and understand.
Make Your Content Easily Readable
When browsing your booklet, readers should be able to grasp your key points and how your content is organized.
Triple Check Your Grammar & Spelling
Make sure you spell- and grammar-check your work to avoid printing booklets with embarrassing grammar or spelling errors.
How Do You Print a Booklet In Word?
A Microsoft Word document may be the only software you need to design and print a great booklet. Word comes with free templates you can use as a starting point for your booklet’s design and layout.
To access these free booklet templates in Word follow this step by step:
- Go to File >
- and you’ll see a long list of pre-designed templates
Additional Word booklet templates can be downloaded from the Microsoft web site, as well as other third-party sites. If your booklet doesn’t require sophisticated layouts or graphical elements, a simple PDF exported from Word should work great.
How Do You Print a Booklet in PDF?
Most booklets are printed from PDF documents, the file type preferred by most professional printers. Whatever booklet design software you use, it should come with the option to save or export your file as PDFs. This is ideal for printing booklets.
How Do You Print an InDesign Booklet?
Adobe InDesign is the booklet design software recommended by most professional printers. InDesign is the industry standard for creating all sorts of print marketing materials, including booklets. To print an InDesign booklet, export it first as a PDF before printing yourself or using a professional printer.
How Do You Print a Booklet in Google Docs?
Like Microsoft Word, Google Docs has pre-built templates you can use as a starting point for your booklet design. To access these templates, visit the “Template gallery” at the top of the Google Docs home page. Additional Google Docs templates can be downloaded from Google or other third-party sites. When ready to print, make sure you download your booklet as a PDF document first.
How Do You Arrange Pages for Booklet Printing?
How to arrange booklet pages for printing may vary depending on the printer being used. Most professional printers prefer you arrange booklet pages in consecutive order. This is the order in which they will appear in your booklet.
For example, if creating a 20-page booklet, your PDF file would have a page range from 1-20 separate non-facing pages. This starts with the cover (page 1) and is followed by pages 2 through 20 (back page).
What Are the Printing Specifications for Having a Booklet Printed?
Common booklet printing specifications include:
- Booklet size: Booklets can be printed in just about any size. Standard booklet sizes include 8.5” x 11” and 5.5” x 8.5”.
- Paper: Booklets often use 80 or 100 lb. card stock.
- Binding: Most booklets are bound with “saddle stitching”. Saddle stitching uses two wire staples along the center edge (spine) to hold your booklet together.
- Number of pages: Booklet printing requires that the number of pages be a multiple of 4.
- “Self Cover” vs “Plus Cover”: “Self Cover” booklets use the same paper for the cover and interior pages. “Plus Cover” booklets use different paper for the cover and interior pages, adding an extra cover page to your booklet.
- Blank pages: If your booklet has blank pages, you should include them in the PDF file you use for printing.
Why Should I Use a Professional Booklet Printing Service?
Using a professional booklet printing service has many benefits, including:
- Access to the best and most current booklet printing equipment and technology
- An unlimited variety of booklet materials (e.g., paper sizes, weights, colors, styles, coating options, etc.
- Reliable, expert printing service
- Fast delivery of booklets printed exactly to your specifications.
Influence Print offers top-quality digital and offset printing services at our print shop in LIC, Queens. We have consistently been named one of the best printers in the US by Printing News. We offer unmatched printing quality, fast turnaround and delivery, and 100% reliable service.
Influence Print serves all 5 boroughs of NYC, the New York Tri-State Area and beyond. Turnaround times for almost everything we do are under 72 hours. We even offer same day printing!