Variable Data Printing for Target Marketing

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    Variable Data Printing that Gets Specific

    Variable data printing enables you to develop targeted marketing materials for your customers. Influence Print uses cutting-edge laser print technology to create customized prints in a single run. With this technology, you can customize your mail campaigns based on a variety of variables, targeting each piece of mail to a specific customer. 

    In business, we know that data is king. We enable you to put your data to use in order to drive sales. Research backs this up. While typical response rates for generic direct mail are two percent, data-driven personalization using demographics like age or income (among many others) result in a much better return on investment.

    It might sound complicated, but with Influence Print, customized direct mail is a breeze. You create the template, and discuss with us what you want to personalize. We’ll also work with you to tweak your data files, to ensure accurate prints. 

    Uses for VDP

    Uses for Variable Data Printing

    Variable data printing can be applied to just about any kind of print that you intend to mail or give out, and for which it's important to personalize, including:
    • Direct marketing postcards
    • Customer appreciation letters
    • Advertising fliers
    • Invoicing
    • Brochure campaigns

    Data collection

    Data collection

    Variable data printing may sound a little complicated, but with our help, it's a breeze. Typical process for a variable data printing project:
    • Customer discusses project with Influence Print
    • Customer collects data in a simple excel spreadsheet
    • Influence Print works with customer to ensure that data is formatted correctly
    • Printing is done!

    Turnaround Time

    Turnaround Time

    Most projects at Influence Print take no longer than 48-72 hours. But we're always happy to help you with a much quicker rush job. Same day printing is available! When in doubt, give us a call!

    Our Work: Variable Data Printing

    Frequently Asked Questions

    Do I have to place a large order?

    Not at all! We work with businesses of all sizes, from Fortune 500 companies to mom-and-pop shops, so we regularly handle orders of all sizes. We use print-on-demand technology, so you can print small orders and expand them incrementally as your business - and your mailing list - grows.

    I'm not great with spreadsheets - can you help me?

    You don’t have to be a spreadsheet whiz to make variable data marketing work for you! Most of our clients use a simple Excel file to collect and share their data, with no special formatting required. But we are always happy to talk you through it, and even help you develop the Excel template so that all you have to do is plug in the data!